Product Details

• Hardcover: 912 pages
• Publisher: South-Western College Pub; 11 edition (February 11, 2009)
• Language: English
• ISBN-10: 0324651813
• ISBN-13: 978-0324651812
• Product Dimensions: 10.1 x 8.1 x 1.5 inches
• Shipping Weight: 4 pounds

Product Description

This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its “Problem-Scenario Approach” motivates and helps students understand and apply mathematical concepts and techniques. In addition, the managerial orientation motivates students by using examples that illustrate situations in which quantitative methods are useful in decision making.

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• Hardcover: 744 pages
• Publisher: McGraw-Hill/Irwin; 19th edition (April 8, 2009)
• Language: English
• ISBN-10: 0073511293
• ISBN-13: 978-0073511290
• Product Dimensions: 10.2 x 8.2 x 1.1 inches
• Shipping Weight: 3.4 pounds

Product Description

Samuelson’s text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, accurate, and interesting introduction to modern economics principles. Bill Nordhaus is now the primary author of this text, and he has revised the book to be as current and relevant as ever.

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• Hardcover: 904 pages
• Publisher: South-Western College Pub; 5 edition (September 29, 2008)
• Language: English
• ISBN-10: 0324589972
• ISBN-13: 978-0324589979
• Product Dimensions: 10 x 8.8 x 1.4 inches
• Shipping Weight: 4.2 pounds

Product Description

With its clear and engaging writing style, PRINCIPLES OF ECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you’re likely to find interesting about the economy (particularly if you’re studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

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Product Details

• Paperback: 512 pages
• Publisher: McGraw-Hill/Irwin; 18 edition (October 28, 2008)
• Language: English
• ISBN-10: 0073365947
• ISBN-13: 978-0073365947
• Product Dimensions: 10 x 8.7 x 0.7 inches
• Shipping Weight: 1.9 pounds

Product Description

McConnell and Brue’s Macroeconomics: Principles, Problems, and Policies is the leading Principles of Macroeconomics textbook. It continues to be innovative while teaching students in a clear, unbiased way. The 18th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

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Product Details

• Hardcover: 798 pages
• Publisher: Addison Wesley – Pearson; 8th edition (March 11, 2007)
• Language: English
• ISBN-10: 0321423011
• ISBN-13: 978-0321423016
• Product Dimensions: 10.1 x 8.6 x 1.3 inches
• Shipping Weight: 4 pounds

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• Hardcover: 1272 pages
• Publisher: Oxford University Press, USA; 2 edition (May 19, 2005)
• Language: English
• ISBN-10: 0195176618
• ISBN-13: 978-0195176612
• Product Dimensions: 10.1 x 7.2 x 2.5 inches
• Shipping Weight: 4.6 pounds

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Product Details

• Paperback: 384 pages
• Publisher: Prentice Hall; 4 edition (March 6, 2008)
• Language: English
• ISBN-10: 0136026605
• ISBN-13: 978-0136026600
• Product Dimensions: 9.1 x 7.5 x 0.4 inches
• Shipping Weight: 1.2 pounds

Product Description

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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• Hardcover: 864 pages
• Publisher: McGraw-Hill/Irwin; 8th edition (July 1, 2008)
• Language: English
• ISBN-10: 0073381098
• ISBN-13: 978-0073381091
• Product Dimensions: 10.9 x 8.6 x 1.2 inches
• Shipping Weight: 4.4 pounds

Product Description

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

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• Paperback: 512 pages
• Publisher: McGraw-Hill/Irwin; 3 edition (November 6, 2008)
• Language: English
• ISBN-10: 0073381063
• ISBN-13: 978-0073381060
• Product Dimensions: 10.8 x 8.5 x 1 inches
• Shipping Weight: 2.4 pounds

Product Description

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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• Hardcover: 744 pages
• Publisher: Prentice Hall; 13 edition (January 7, 2009)
• Language: English
• ISBN-10: 0136079415
• ISBN-13: 978-0136079415
• Product Dimensions: 11 x 8.6 x 1.2 inches
• Shipping Weight: 3.8 pounds

Product Description

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing–global marketing, ethics, competitive advantage
Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.

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• Paperback: 656 pages
• Publisher: Prentice Hall; 9 edition (March 2, 2008)
• Language: English
• ISBN-10: 0136021131
• ISBN-13: 978-0136021131
• Product Dimensions: 10.8 x 8.5 x 1 inches
• Shipping Weight: 2.8 pounds

Product Description

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer valueis the driving force

behind every marketing strategy.

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Product Details

• Hardcover: 320 pages
• Publisher: Wiley; 3 edition (August 31, 2009)
• Language: English
• ISBN-10: 0470401427
• ISBN-13: 978-0470401422
• Product Dimensions: 10.9 x 8.8 x 0.9 inches
• Shipping Weight: 2.8 pounds

Product Description

Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama ’08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

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Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

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Product Details

• Hardcover: 816 pages
• Publisher: Prentice Hall; 13 edition (March 6, 2008)
• Language: English
• ISBN-10: 0136009980
• ISBN-13: 978-0136009986
• Product Dimensions: 11 x 8.8 x 1.3 inches
• Shipping Weight: 4.6 pounds

Product Description

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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Product Details

• Hardcover: 1464 pages
• Publisher: South-Western College/West; 34 edition (April 16, 2010)
• Language: English
• ISBN-10: 0538742437
• ISBN-13: 978-0538742436

Product Description

Packed with new “Big Picture” tax scenarios and new “What-If?” case variations, SOUTH-WESTERN FEDERAL TAXATION 2011: COMPREHENSIVE VOLUME remains the most effective text for helping you master complex tax concepts and the ever-changing tax legislation. Renowned for its accessible, comprehensive, and time-tested presentation, the text provides thorough coverage of individual taxation, C Corporations, Flow-Through Entities, Family Tax Planning, and more, while highlighting materials of critical interest to the tax practitioner. Preparing you for the long term, SOUTH-WESTERN FEDERAL TAXATION 2011: COMPREHENSIVE VOLUME offers many opportunities to sharpen critical-thinking and writing skills. Internet exercises tied directly to chapter research cases give you hands-on experience using online resources to solve tax issues. The 2011 edition has been fully updated to include the latest tax legislation.

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Product Details

• Hardcover: 510 pages
• Publisher: Reference Service Press (March 31, 2009)
• Language: English
• ISBN-10: 158841180X
• ISBN-13: 978-1588411808
• Product Dimensions: 11.2 x 8.7 x 1.2 inches
• Shipping Weight: 3.1 pounds

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